Social Media and Attorneys: how can firms make efficient and effective use of it?
Social Networks have changed the way we communicate and we inform ourselves: For a certain public, they are already the main source. Facebook, LinkedIn, YouTube and Twitter – among others – are vehicles that give voice to Firms and lawyers and, in turn, are means that can support the development of new businesses. These networks also provide data that become market intelligence and can contribute to the planning and evaluation of the Firms’ work. Attorneys must understand the dynamics of social networks and project through them with content that arouses the interest of the target audience. Speakers will address and share experiences and strategies on how law firms can make an efficient and effective use of social networks.