Intellectual Property: Interface with unfair competition

There is a close relationship between intellectual property law and competition law. This is so considering the activity of economic operators in the market who -in some cases- resort to marketing and commercialization strategies for their goods and/or services that are not always aligned with the principles that govern loyal and fair competition. Thus, for example, acts of confusion, imitation or deception through the use of trademarks, slogans, designs, utility models or works protected by copyright that belong to third parties usually occur within the competitive race initiated by said economic operators. For this reason, the need arises to understand the concepts that underlie competition law and how complementary they are both substantially and procedurally for the defense of intellectual property.

Area(s)

Intellectual Property

Unfair Competition Law

Coordinators

Luis Diez Canseco

Objetives

The course has the following objectives:

- Provide participants with the principles of the law of repression of unfair competition and its link with intellectual property.
- Learn the principles and forms through which the competitive process is revealed, as well as its distortions, with particular attention to intellectual property.
- Learn the aspects of competition related to unfair actions (as part of Competition Law) and how it is linked to advertising and marketing (as the most usual means to materialize unfair behavior).
- Analyze the aspects in which unfair competition complements or collides with intellectual property (distinctive signs, inventions, copyright).

 

STUDENT EVALUATION SYSTEM

  • Class participation
  • Final exam

Platform

Zoom

Language

Español

Investment

Member US$ 100
Non member US$ 250
Non members with partners in ASIPI US$ 150
Student US$ 50

Teaching hours 18
Class duration 2
Number of modules 9
Period September 7 - November 2
Quotas Availables
Schedule 4- 6 pm Lima time (Wednesdays)


1- Preliminary considerations on competition law and its connection to intellectual property

1. The process and objectives of competition law
2. The right to suppress unfair competition
3. Interface with the right of free competition
4. Interface with consumer protection law
5. Differences and similarities with infringements of industrial property and copyright



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1

Speaker

Luis Diez Canseco
(Perú)

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1

Speaker

Rafael Ortin
(Venezuela)

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2- Purpose of the right to repress unfair competition

1. Introduction
2. Location of competition law
3. The law governing the market and its contents
4. Constitutional foundations: The economic Constitution and the enshrined rights
5. The legal asset protected by the law of the repression of unfair competition: economic competition?
6. The interests protected by the law of repression of unfair competition
a) Entrepreneurs
b) Consumers
b) The general interest of the economic system



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1

Speaker

José Carlos Gonzáles Cucho
(Perú)

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3- Objective scope

1. Introduction
2. Concurrent damage theory
3. Paradox of competition
4. Behavior in the market
5. Competition purpose



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Speaker

Luis Diez Canseco
(Perú)

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4- Subjective scope

1. Introduction
2. Entrepreneurs and others who participate in the market
3. Liberal professionals
4 Public administration
5. Suppression of the competitive relationship



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Speaker

José Carlos Gonzáles Cucho
(Perú)

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5- Territorial scope

  1. Introduction
  2. Systematic framework
  3. Theory of effects: Place of production of effects
  4. Substantiality of effects



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Speaker

José Carlos Gonzáles Cucho
(Perú)

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6- Most important types of unfair practices

  1. Acts of confusion
  2. Acts of deception
  3. Acts of denigration
  4. Taking advantage of the reputation of others
  5. Product dress or trade dress
  6. Other modalities



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Speaker

Luis Diez Canseco
(Perú)

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7- Advertising modalities with an anticompetitive background of particular relevance for intellectual property

1) Comparative advertising

2) Ambush marketing

3) Influencers

4) Social media advertising

5) Cross-border advertising



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Speaker

Luis Diez Canseco
(Perú)

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1

Speaker

Cecilia Fernandez
(Paraguay)

8- Predatory litigation, abuse of intellectual property and its interface with competition law

The Court of Justice of the Andean Community had the opportunity to delve into the interface between Competition Law and Intellectual Property, and, likewise, review the concept of recklessness in actions associated with the matter. From the hand of the Magistrate Rapporteur of the decisions, the participants will be able to update themselves on the content and scope of these decisions materialized in the Preliminary Interpretations 126-IP-2020 and 02-IP-2019.



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Speaker

Hugo Gomez
(Perú)

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9- Practical cases and Jurisprudential criteria

In this module, real cases that have been aired in various jurisdictions regarding the interrelation between intellectual property and competition law will be presented and the way in which the courts have approached, interpreted and resolved it will be analyzed.



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1

Speaker

Jaime Rodriguez
(México)

1

Speaker

Luis Marín Tobar
(Ecuador)

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1

Speaker

Luis Diez Canseco
(Perú)

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