Valuation and Monetization of Intangible Assets -Part 2

The foundation of intellectual and industrial property rests on the possibility of doing business with the result of creativity because it is -precisely- the property of its owner. Therefore, classic IP revolves around the ownership and scope of rights and the power to exclude third parties from their use through legal action.

However, little work has been done on aspects that make up the business context: implications for the economy, how to establish value in businesses that involve intangibles and their projections on tax aspects, company value, investment flows, etc. and litigation and, in turn, how all these issues impact different innovation clusters. This course aims to emphasize these strategic issues.

Area(s)

All figures of industrial and intellectual property - tax, accounting issues - economics - finance-

Coordinators

  • Marcelo García Sellart

Objetives

Analyze the elements and structure of new business models and the monetization of intangible assets in different industries, and how intellectual property impacts these models.

Evaluation System: Practical work under the moot court system – arbitration conflict with the intervention of ASIPI arbitrators

 

Note: It is not a requirement to have taken part one of this course.

Platform

Zoom

Language

Español

Investment

Member US$ 150
Non member US$ 400
Non members with partners in ASIPI US$ 250
Student US$ 50

Teaching hours 12
Class duration 2 Horas
Number of modules 6
Period October 13 - November 17
Quotas AVAILABLE
Schedule Thusdays from 4:00 to 6:00 pm (Mexico,Bogota,Lima)


Module 1

Fashion Industry: From a design industry to a technology industry – Monetization models based on wearables, NFTs and alliances between the fashion and art industries



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1

Speaker

Daniela Moreira
(Ecuador)

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Module 2

Videogame Industry: The new monetization models and their connection with the crypto economy. Content for streaming on platforms (Free-to-play, play-to-earn, advergaming, Games-as-a-Service, gaming platforms. Micro-transactions, digital goods and the use of crypto assets)



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Speaker

José Roberto Herrera
(Colombia)

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1

Speaker

Joseph Olin
(Estados Unidos)

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Module 3

Sports Industry: An industry of content and experiences (content generation for OTT platforms of clubs and federations and third parties; the sports industry and eSports; NFTs in the sports industry)



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Speaker

Lorenzo Litta
(Italia)

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Module 4

Museums, art and new businesses (branded art, the alliance between brands and art), museum NFTs, digital art platforms)



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Speaker

Juan Javier Negri
(Argentina)

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Module 5

Traditional knowledge and cultural expressions: the intersection between culture, intellectual property and sustainable economics



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Speaker

Juan Felipe Acosta
(Colombia)

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Module 6

Food-tech: regulators’ criteria and the role of IP in the food-tech industry (food developments by AI, foods printed by 3D printers, functional foods -antiage, immune reinforcements-, food based on genetic editions and plant proteins).

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Speaker

Natalia Castro Vélez

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