Digital Marketing
Internet penetration is growing day after day, the world rate is 68% according to https://www.internetworldstats.com. In Latam it is even higher. Users are increasingly digital and spend more time in front of different screens. All this makes it increasingly relevant to understand the possibilities for doing business offered by the digital world. Thus, it is an imperative for all professionals to appropriate and understand digital marketing to make brands visible, including personal and professional ones.
ORGANIZED BY:
ASIPI Asociación Interamericana de la Propiedad Intelectual
IAB Interactive Advertising Bureau - Colombia
Area(s)
Administration of Law Firms Committee
Coordinators
IAB COLOMBIA - Elizabeth Ramirez Correa
Objetives
- Appropriate to the participant the basic concepts of marketing, as well as the different types of media that make up the ecosystem.
- Strengthen the personal and professional brand to boost business.
- Understand good practices in social networks to sell services and the importance of content marketing.
- Use artificial intelligence tools to achieve greater productivity in everyday life.
Platform
Language
Investment
| Member | US$ 100 |
| Non member | Not Available |
| Non members with partners in ASIPI | US$ 150 |
| Student | Not Available |
|
Teaching hours | 10 |
|
Class duration | 2 hrs |
|
Number of modules | 5 |
|
Period | September 6 - October 4 |
|
Quotas | CLOSED |
|
Schedule | Wednesday, 4 to 6 pm (Time Quito/Lima/Bogota) |
