Internet penetration is growing day after day, the world rate is 68% according to https://www.internetworldstats.com. In Latam it is even higher. Users are increasingly digital and spend more time in front of different screens. All this makes it increasingly relevant to understand the possibilities for doing business offered by the digital world. Thus, it is an imperative for all professionals to appropriate and understand digital marketing to make brands visible, including personal and professional ones.
ASIPI Asociación Interamericana de la Propiedad Intelectual
IAB Interactive Advertising Bureau - Colombia
Administration of Law Firms Committee
IAB COLOMBIA - Elizabeth Ramirez Correa
- Appropriate to the participant the basic concepts of marketing, as well as the different types of media that make up the ecosystem.
- Strengthen the personal and professional brand to boost business.
- Understand good practices in social networks to sell services and the importance of content marketing.
- Use artificial intelligence tools to achieve greater productivity in everyday life.
|Non member||Not Available|
|Non members with partners in ASIPI||US$ 150|
|Class duration||2 hrs|
|Number of modules||5|
|Period||September 6 - October 4|
|Schedule||Wednesday, 4 to 6 pm (Time Quito/Lima/Bogota)|