Brand Valuation Basics, What should you Know?

Juliana Gonzalez

Juliana González

Ingenio Avalúos - Colombia
Antonio Villa

Antonio Villa

Senior Associate Berkemeyer - Paraguay

Brand Valuation Basics, What should you Know?

Join this panel for an in-depth  discussion on the history, elements and valuation methodologies for brands in general. What an IP professional should know and how to incorporate brand valuation principles as part of an IP suite of services.

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