Juan Cichero

Mercado Libre - Argentina
Juan Cichero

Juan Cichero

Mercado Libre - Argentina
Speaker

Curriculum Vitae

Since October 2019 I have been in charge of Mercado Libre’s Brand Protection Program, a tool that allows IP rights holders to protect their rights in our Marketplace in an agile and simple way.

Previously, and for 4 years, I was Manager of Illicit Trade Prevention for Latin America & Canada at Philip Morris International Inc. (PMI).

Our core mission at PMI to create awareness and working knowledge of the illicit trade in tobacco products among policy makers, law enforcement, consumers and the civil society, so to elevate the profile of illicit from victimless to a more serious crime funding transnational crime organizations.

Previously, and for 10+ years, I was responsible for leading the Brand Protection program at

NIKE for the Southern Cone; directing activities in Argentina, Bolivia, Chile, Uruguay, Paraguay and Peru, carrying out both online and offline enforcement activities, to proactively protect the Nike brands portfolio

Hold a Law degree from the Catholic University of Argentina (UCA)

All sessions by Juan Cichero