Private labels and branding: The essential strategy in retail

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Information

Published Date

11/07/2024

Authors

Laura Díaz Nava,Gastón Gacitua,Juan Manuel Hernández,José Antonio Arochi

Recording

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Access Code

N2n&tX$V

How brands are born from a distinctive point of view, the creative process of the brand, the purpose of the private label, the role of the brand within the commercial strategy.

 

Access code: N2n&tX$V

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