The Rise of Non-Traditional Marks
Brands are a sign that identifies products and services in the market and makes it easier for a consumer to choose the product or service of interest over those of the competition. Brands are a communication tool between the entrepreneur and the consumer, which promotes the creation of commercial and psychological ties ...
Attached Files
El-Auge-de-las-Marcas-No-Trad-icionales-Comité-de-Marcas.pdf
