Estudio ASIPI/INTA "Las marcas en América Latina"

Estudio ASIPI/INTA "Las marcas en América Latina"

 

More recently, two relevant case-studies on trademarks have been developed for the United States of America and the European Union2. They illustrate the positive impact of trademark-intensive economic sectors in those economies. Both studies show that some industries within each economy are more trademark-intensive compared to others. Many of those industries are more intensive in the use of trademarks because they register more trademarks per employee or unit of sales as compared with the rest of the economy. According to the results of the analysis for these advanced economies, their trademarkintensive sectors make a vital contribution to the economic activity, employment, and external trade in their countries. They also pay a premium wage, i.e., they pay salaries that are systematically higher than those of the rest of the economy. Taking into account the fact that trademarks have proved useful in developing countries and that the results for the United States and European Union show a positive contribution of trademark-intensive sectors to their economies, the natural question that followed from these two studies was whether trademarkintensive sectors also convey a positive contribution to the economies of developing countries. To answer this question, this study analyzed the case of 10 Latin-America and Caribbean countries: Argentina, Brazil, Colombia, Costa Rica, Chile, Dominican Republic, Guatemala, Mexico, Panama, and Peru.

 

Economic Impact in 10 Latin American and Caribbean Countries

 

INFOGRAPHICS

 

Argentina | Brasil | Chile | Colombia | Costa Rica

 

Dominican Republic | Guatemala | México | Panamá | Perú 



Attached Files

INTA-LatinAmreicanStudy-Spanish.pdf
INTA-LatinAmreicanStudy-Spanish-ExecutiveSummary.pdf
INTA-LatinAmreicanStudy-ExecSummary-ENGLISH.pdf
INTA-LatinAmreicanStudy-Portuguese-ExecutiveSummary.pdf
INTA-LatinAmreicanStudy-KeyFindings-SPANISH.pdf
INTA-LatinAmreicanStudy-KeyFindings-ENGLISH.pdf
INTA-LatinAmreicanStudy-KeyFindings-PORTUGUESE.pdf
TM-LatinAmerica-Global-Infographic-Español.pdf
TM-LatinAmerica-Global-Infographic-English.pdf
TM-LatinAmerica-Global-Infographic-Portuguese.pdf
Argentina-Infographic-ES-v2.pdf
TM-LatinAmerica-Argentina-Infographic.pdf
TM-LatinAmerica-Brazil-Infographic-Portuguese.pdf
TM-LatinAmerica-Brazil-Infographic-English.pdf
TM-LatinAmerica-Chile-Infographic-Spanish.pdf
TM-LatinAmerica-Chile-Infographic-English.pdf
TM-LatinAmerica-Colombia-Infographic-Spanish.pdf
TM-LatinAmerica-CostaRica-Infographic-Spanish.pdf
TM-LatinAmerica-CostaRica-Infographic.pdf
TM-LatinAmerica-Guatemala-Infographic-Spanish.pdf
TM-LatinAmerica-Guatemala-Infographic.pdf
TM-LatinAmerica-Mexico-Infographic-Spanish.pdf
TM-LatinAmerica-Mexico-Infographic.pdf
Panama-Infographic-ES-v2.pdf
TM-LatinAmerica-Panama-Infographic.pdf
TM-LatinAmerica-Peru-Infographic-Spanish.pdf
TM-LatinAmerica-Peru-Infographic.pdf
TM-LatinAmerica-DominicanRepublic-Infographic-Spanish.pdf
TM-LatinAmerica-DominicanRepublic-Infographic.pdf

Discussion

  • Mateus Santiago Santos Silva

    Muito importante e completo este estudo, tenho visto no Brasil uma exploração incipiente do ativo marca, o que faz com que as empresas não protejam seu patrimônio e deixem de ganhar com este importante ativo econômico.

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