Program and Sessions
Science, Innovation and Environmental Protection
Keynote Speaker: Mario Molina
The impact of common markets on IP rights: historical perspective 1964-2014
Moderator: Elisabeth Edith G. Kasznar Fekete
Speakers: Felipe Claro, Fernando Dos Santos, Luis Berenguer
Intellectual Property as human right
Moderator: Gustavo Juan Schötz
Speaker: Manuel Desantes, Manuel Guerra
Development of the franchise market in Latin-American economies
Moderator: Sebastian Lovera Riso
Speakers: Cristina Franco, Fernando Barrera Méndez
Influence of the TPP in the American continent
Moderator: Alfredo Montaner
Speakers: Miguel Angel Margáin, Sharon Israel, Maximiliano Santa Cruz
Cultural expressions and protection mechanisms
Moderator: Monserrat Alfaro Solano
Speakers: Doris Long, Paolo Lanteri, Ray Meloni
How to create a successful trademark?
Moderator: Augusto Drumond
Speakers: Sergio Barragán, Philippe Claude, Caito Maia
International trends in border measures
Moderator: Juan Diego Arellano
Speakers: José Ayu Prado, Randall Rader
Digital Trends – Fair use and creative commons
Moderator: José Roberto Herrera Díaz
Speakers: Sajai Singh, Franklin Hoet
Nation brand
Moderator: Laura Collada
Speakers: Luis José Diez-Canseco, Vinicius Bogéa Câmara, José Pablo Arango
Non-traditional Trademarks
Moderator: Jacqueline Moreau Aymard
Speakers: Mei-lan Stark, Luis-Alfonso Durán
