Non-Traditional Brands

This interactive map presents a comparative analysis of the recognition and legal protection of non-traditional trademarks (NTTs) in various countries across the Americas and the European Union. Through contributions from local experts, it offers a detailed overview of the legal definition, registration requirements, relevant case law, and illustrative examples for each type of non-traditional trademark—such as three-dimensional, single-color, sound, motion, holographic marks, among others.

This tool allows users to visually and accessibly explore the current state and challenges faced by these types of trademarks in each jurisdiction. Users can search national intellectual property offices to verify the status of non-traditional trademarks (NTTs) in the corresponding jurisdiction. They can also search by selecting a specific type of non-traditional trademark (NTT) to learn about its status in the region.

To consult information by type of non-traditional trademark (NTT), select an option from the drop-down list. Upon selection, a new tab will open with the relevant details and information.

Select one of the following options: