Associates Say
The Rise of Non-Traditional Marks
Information
Type
Artículo
Version
File Size
4.00 KB
Published Date
17/11/2016
Categoría
Associates Say
Authors
Zoraida Fonseca
Attached Files:
El-Auge-de-las-Marcas-No-Trad-icionales-Comité-de-Marcas.pdf
The Rise of Non-Traditional Marks
Brands are a sign that identifies products and services in the market and makes it easier for a consumer to choose the product or service of interest over those of the competition. Brands are a communication tool between the entrepreneur and the consumer, which promotes the creation of commercial and psychological ties …
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