World Cup 2026: Commercial and Legal Challenges of Football

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Information

Published Date

25/06/2026

Authors

Pablo Díaz Flores,José Antonio Fabara,Cristián Mir

Recording

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Access Code

!FYRFR8K

A review of the commercial, advertising, legal, creative, and operational aspects of the 2026 FIFA World Cup in light of emerging marketing and content creation trends. Analysis of the distinctive features of this edition, with a focus on Latin
America and its impact on the U.S. market.

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