On your marks, get set, go!!! Hopefully all trademark processes had that sequence and at an appropriate pace.  Due to the nature and dynamics of certain businesses, many times it happens that the In-House IP team may be brought on the race at the “go” moment.  When these high-pressure projects show up, trademarks are in a rush and In-House IP teams need to count with a solid network to appropriately support their work and help shape up the best possible strategy.  Speed and time become critic together with an experienced and qualified opinion.  Join our panelists in a discussion on what is expected and needed from the outside counsel when trademarks are in a rush; the importance of robust searches within the limited timeframe to conduct them; timely problem identification and risk assessment; clear and thorough response to the “what if?”. It is a matter of confidence, since the local counsel becomes the In-House team’s eyes for each domestic market.

Speakers:

	Sergio Barragan	PepsiCo (Mexico)
	Sheldon Klein	Gray Plant Mooty (USA) President, AIPLA and AIPPI-US

Moderator:

Ricardo Fischer

Arent Fox LLP (USA)