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Who owns that UGC? Social Media Marketing, Intellectual Property and User Generated Content
Monday November 26th, 2018 @ 12:15 PM - 01:30 PM
The use of user generated content is ubiquitous in marketing today, whether it’s reposting customer reviews, using influencer endorsements, retweeting a celebrity using your product, or running a video or photo contest.
But marketers seeking to solicit and repost UGC must be wary of the potential copyright, trademark and right of publicity issues that may be triggered by their actions—and savvy about how to structure their campaigns to avoid infringement while complying with the IP laws, the rules for the applicable social networks, and relevant marketing laws.
Speakers will discuss how to successfully run social media marketing campaigns using UGC without ending up in IP “jail.”
|Diana Arredondo||Amazon (USA)|
|Melissa Landau Steinman||Venable LLP (USA)|
|Luiz Edgard Montaury Pimenta||Brazilian Association of Intellectual Property – BAIP (Brazil)|