IP is a company’s most valuable asset in today’s knowledge economy. Current successful business models (particularly those expanding through digital trade), rest in “intangibles”. Uber, today’s world largest “taxi business”, entered the market and grew without owning a single car; Alibaba, today’s largest retailer, does not own a physical store. David Bowie issued the “Bowie Bonds” in 1997, capturing US$55 million, backing such issuance with his copyright. Patent pools and patent licensing have expanded business opportunities, beyond the “invent it & sell it model” and “traditional licensing” (let’s go back in time and recall the patent pool for the MPEG-2 digital video compression standard).

IP is a value generator and it beyond individuals and companies, it represents value for the nations’ economies. As a reference, in the United States of America, IP-intensive industries accounted for a US$ 6.6. trillion in value added in 2014, a 30% increase from an earlier measurement in 2010; IP-intensive industries share to the total USA GDP increased in the same period from 34.8% to 38.2% (ref. USPTO study). So it is clear that today strategies for IP protection need to go hand on hand with strategies to monetize and manage IP.

This work shop will walk you the way through experiences of IP monetization, based on the practical experience and know-how of professionals. Join our experts in the discussion of IP Monetization in particular areas and review relevant mattes such as how to approach the process, what professionals need to team-up, what needs to be considered and evaluated, what is the attorney’s role in monetization processes; what does the legal counsel have in his check list.

Speakers:

	Dave Kaufman	AT&T (USA)
	André Matías	Interbrand (Brazil)

Moderator:

Marco Antonio Palacios

Director ASIPI (Guatemala)