Mrs. Landau Steinman will speak in the Panel: WHO OWNS THAT UGC? SOCIAL MEDIA MARKETING, INTELLECTUAL PROPERTY AND USER GENERATED CONTENT
Melissa Landau Steinman
Speaker
Partner in Venable’s Advertising and Marketing Practice Group. She assists companies advertising and marketing their products via traditional and online channels, and advises clients on the federal and state laws applicable to marketing, consumer protection and consumer product safety, with a focus on social media advertising and promotions, including sweepstakes, contests, gift cards, “free” gifts, coupons and rebates, loyalty programs and advertising to children.
Her unique understanding of the law of prize promotions, digital media, and federal and state regulatory law in the U.S. and abroad has led to engagements with a diverse clientele that includes some of the world’s largest and most prominent consumer products and services companies; retailers and hospitality providers; media and gaming companies; entertainment personalities; and nonprofits and charitable entities.
Ms. Steinman is a frequent speaker and writer on topics like social influencers, sweepstakes, gaming, gift cards, loyalty programs, and advertising and promotions on social media. She is a member of the Global Advertising Lawyers’ Alliance, and served two terms as a member of the Board of Directors of the Brand Activation Association, now part of the Association of National Advertisers. Ms. Steinman wrote and edited her own Guide to Federal and State Regulation of Advertising, and contributed to the American Bar Association’s Consumer Protection Law Developments and Consumer Protection Law Handbook, BAA’s Promotion and Marketing Law (8th ed.), and Globe Law and Business’ International Advertising Law.
Ms. Steinman received her B.A. from Columbia University and her J.D. from Harvard Law School.