{"id":1218,"global_id":"asipi.org\/brasil2018?id=1218","global_id_lineage":["asipi.org\/brasil2018?id=1218"],"author":"2","status":"publish","date":"2018-06-07 00:48:08","date_utc":"2018-06-07 00:48:08","modified":"2018-11-14 17:23:27","modified_utc":"2018-11-14 17:23:27","url":"https:\/\/asipi.org\/brasil2018\/event\/quien-esta-cuidando-las-marcas-mercadeo-en-redes-sociales-y-mercadeo-por-los-consumidores\/","rest_url":"https:\/\/asipi.org\/brasil2018\/wp-json\/tribe\/events\/v1\/events\/1218","title":"\u00bfDe qui\u00e9n es el UGC? Mercadeo por Redes Sociales, Propiedad Intelectual y User Generated content","description":"<p><\/p>\n<p align=\"justify\">El uso de contenido generado por los seguidores o fans de la marca es omnipresente en el marketing hoy en d\u00eda, ya sea que se trate de responder a opiniones de clientes, de utilizar endorsements de influencers, retuitear a una celebridad utilizando el producto o realizar un concurso de video o fotograf\u00eda.<\/p>\n<p align=\"justify\">Sin embargo, los responsables del mercadeo, que requieren y repostean UGC deben ser cautelosos ante las cuestiones de derecho de autor, marcas y derecho de publicidad que puedan ser desencadenadas por sus acciones, y saber y tener la habilidad de c\u00f3mo estructurar sus campa\u00f1as para evitar infracciones al tiempo de cumplir con las leyes de propiedad intelectual, la reglas de las redes sociales en cuesti\u00f3n y las leyes relevantes que apliquen a la publicidad.<\/p>\n<p align=\"justify\">Las panelistas discutir\u00e1n sobre como correr de forma exitosa campa\u00f1as de publicidad y mercadeo en redes sociales utilizando UGC sin terminar confinado a la carceleta de propiedad intelectual.<\/p>\n<p><strong>Panelistas: <\/strong><\/p>\n<table style=\"height: 56px; width: 727px;\">\n<tbody>\n<tr>\n<td style=\"width: 177px;\"><a href=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/11\/Diana22.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1908 aligncenter\" src=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/11\/Diana22.jpg\" alt=\"Diana A\" width=\"80\" height=\"80\" \/><\/a><\/td>\n<td style=\"width: 222px; text-align: center;\"><a href=\"https:\/\/asipi.org\/brasil2018\/speakers\/diana-arrendondo\/\" target=\"_blank\" rel=\"noopener\">Diana Arredondo<\/a><\/td>\n<td style=\"width: 312px; text-align: center;\">Amazon (USA)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 177px;\"><a href=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/09\/MelissaLandau2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1909 aligncenter\" src=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/09\/MelissaLandau2.jpg\" alt=\"\" width=\"80\" height=\"80\" \/><\/a><\/td>\n<td style=\"width: 222px; text-align: center;\"><a href=\"https:\/\/asipi.org\/brasil2018\/speakers\/melissa-landau\/\" target=\"_blank\" rel=\"noopener\">Melissa Landau Steinman<\/a><\/td>\n<td style=\"width: 312px; text-align: center;\">Venable LLP (USA)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Moderador: <\/strong><\/p>\n<table style=\"height: 56px; width: 727px;\">\n<tbody>\n<tr>\n<td style=\"width: 177px;\"><a href=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/11\/LuizMontaury2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1908 aligncenter\" src=\"https:\/\/asipi.org\/brasil2018\/wp-content\/uploads\/sites\/13\/2018\/11\/LuizMontaury2.jpg\" alt=\"Luiz Montaury\" width=\"80\" height=\"80\" \/><\/a><\/td>\n<td style=\"width: 222px; text-align: center;\"><a href=\"https:\/\/asipi.org\/brasil2018\/speakers\/luiz-montaury\/\" target=\"_blank\" rel=\"noopener\">Luiz Edgard Montaury Pimenta<\/a><\/td>\n<td style=\"width: 312px; text-align: center;\">Asociaci\u00f3n Brasilera de Propiedad Intelectual &#8211; ABPI (Brasil)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>","excerpt":"","slug":"quien-esta-cuidando-las-marcas-mercadeo-en-redes-sociales-y-mercadeo-por-los-consumidores","image":false,"all_day":false,"start_date":"2018-11-26 12:15:00","start_date_details":{"year":"2018","month":"11","day":"26","hour":"12","minutes":"15","seconds":"00"},"end_date":"2018-11-26 13:30:00","end_date_details":{"year":"2018","month":"11","day":"26","hour":"13","minutes":"30","seconds":"00"},"utc_start_date":"2018-11-26 15:15:00","utc_start_date_details":{"year":"2018","month":"11","day":"26","hour":"15","minutes":"15","seconds":"00"},"utc_end_date":"2018-11-26 16:30:00","utc_end_date_details":{"year":"2018","month":"11","day":"26","hour":"16","minutes":"30","seconds":"00"},"timezone":"UTC-3","timezone_abbr":"UTC-3","cost":"","cost_details":{"currency_symbol":"","currency_code":"","currency_position":"prefix","values":[]},"website":"https:\/\/asipi.org\/brasil2018\/","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Programa Acad\u00e9mico","slug":"programa-academico","term_group":0,"term_taxonomy_id":4,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":17,"filter":"raw","i18n_config":{"name":{"ts":{"pb":"","en":"","es":"Programa Acad\u00e9mico"}}},"id":4,"urls":{"self":"https:\/\/asipi.org\/brasil2018\/wp-json\/tribe\/events\/v1\/categories\/4","collection":"https:\/\/asipi.org\/brasil2018\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":{"id":1156,"author":"2","status":"publish","date":"2018-05-30 23:10:49","date_utc":"2018-05-30 23:10:49","modified":"2018-06-06 19:59:13","modified_utc":"2018-06-06 19:59:13","url":"https:\/\/asipi.org\/brasil2018\/recinto\/hote-windsor-oceanico\/","venue":"Hotel Windsor Oce\u00e1nico","slug":"hote-windsor-oceanico","address":"R. 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