{"id":1465,"global_id":"asipi.org\/brasil2018?id=1465","global_id_lineage":["asipi.org\/brasil2018?id=1465"],"author":"2936","status":"publish","date":"2018-06-20 18:20:40","date_utc":"2018-06-20 18:20:40","modified":"2018-11-19 15:03:03","modified_utc":"2018-11-19 15:03:03","url":"https:\/\/asipi.org\/brasil2018\/event\/marcas-en-prisa\/","rest_url":"https:\/\/asipi.org\/brasil2018\/wp-json\/tribe\/events\/v1\/events\/1465","title":"Marcas en Prisa","description":"

<\/p>\n

En sus marcas, listos, fuera!!! <\/em>Ojal\u00e1 todos los procesos de marcas tuvieran esa secuencia y a un ritmo apropiado.\u00a0 Dada la naturaleza y din\u00e1mica de ciertos negocios, muchas veces sucede que el equipo de PI In-House puede ser incorporado en la carrera en el momento del \u201cfuera\u201d.\u00a0 Cuando estos proyectos de alta presi\u00f3n aparecen, las marcas est\u00e1n en \u201cprisa\u201d y los equipos de PI In-House necesitan contar con una red s\u00f3lida para respaldar su trabajo apropiadamente y apoyarles en delinear la mejor estrategia posible.\u00a0 Velocidad y tiempo se vuelven cr\u00edticos de la mano con una opini\u00f3n experimentada y calificada.\u00a0 \u00danase a nuestros panelistas in la discusi\u00f3n de lo que es esperado y requerido de un asesor legal externo cuando las marcas est\u00e1n en \u201cprisa\u201d; la importancia de b\u00fasquedas robustas dentro del limitado tiempo para realizarlas; identificaci\u00f3n oportuna de problemas y an\u00e1lisis de riesgos; respuestas claras y detalladas a los \u201cy qu\u00e9 si?<\/em>\u201d.\u00a0 Es un tema de confianza, ya que el asesor legal local se convierte en los ojos del equipo In-House en el mercado local correspondiente.<\/p>\n

 <\/p>\n

Panelistas:<\/strong><\/p>\n\n\n\n\n
\"\"<\/a><\/td>\nSergio Barrag\u00e1n<\/a><\/td>\nPepsiCo (M\u00e9xico)<\/td>\n<\/tr>\n
\"Sheldon<\/a><\/td>\nSheldon Klein<\/a><\/td>\nGray Plant Mooty (USA)<\/p>\n

Presidente – AIPLA y AAIPPI (US)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Moderador:<\/strong><\/p>\n\n\n\n
\"Ricardo<\/a><\/td>\nRicardo Fischer<\/a><\/td>\nArent Fox LLP (USA)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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