Guillermo Ricaldoni - ASIPI Buenos Aires 2016

Guillermo Ricaldoni

We are Sports - Argentina

Curriculum Vitae

Bachelor in Business Administration (University of Buenos Aires). Specialized in Marketing (University of Buenos Aires). Postgraduate in Psychology and Marketing (University of Buenos Aires).

Current Managing Director and co-funder of WE ARE SPORTS, sports marketing agency and sponsorships. Ex Marketing Director of IMG Argentina. Ex Marketing and Press Manager of the National Basketball League of Argentina. Ex Marketing and Communications Manager of PROSEGUR Latin America. Former Head of Marketing EG3 (Repsol Group).

Winner of the Mercury Prize in sports marketing, and the Grand Mercury Silver Award for Excellence, awarded by the Argentina Marketing Association.

Coordinator and Professor of Sports Marketing and Sponsorships of FIFA/CIES in Argentina (Catholic University) since 2004. International speaker Network International FIFA/CIES. Lecturer in branding, marketing, sponsorship and sports marketing in Argentina, Chile, Brazil, Peru, Colombia, Costa Rica, Venezuela, Uruguay and Spain.

Author of the book“The passion for sports marketing” (2011).

  • Wednesday07-Dec-2016
3:45 p.m.

Celebrity Athletes: their image split between major events and their commercial commitments