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Webinar: The new route of our Tequila, our Coffee, our Rum: a commercial perspective
Latin America lives an imminent need for “reinvention”, in some territories, the management of the Regulatory Councils has been very successful, historically the positive impact on the country, the region, the locality is observed. This webinar seeks to hear about the experiences of the Tequila Regulatory Council, the Federation of Coffee Growers of Colombia and Rum of Guatemala, from a commercial perspective. We will learn about the challenges of positioning and expansion, the commercial and IP tools used, the figures achieved, and the challenges facing the still uncertain future.
We will also be launching our Interactive Map of Geographical Indications!