Lanzamiento del Trademark Impact Study en Perú
On December 15 took place the Press Conference and Round Table in Peru regarding the Trademark Impact Study. Both activities went very well and were atended by three of the most relevant Peruvian communication media.
In the Press Conference there were speeches from the Director of the Peruvian Trademark Office, from INTA (Etienne Sanz de Acedo) and a last speech from ASIPI (Jaime Durand). There were some questions from the audience and reporters regarding the wage premium in trademark intensive industries.
The round table was a discussion about the report itself and the uses it might have. All agreed in the importance of spreading the Study.