Fashion Law and E- Integration (Omni channels, Virtual mirrors and use of AI)

Florencia Jinchuk

The Chemist Look - Uruguay

Anthony V. Lupo

Arent Fox - United States

Jose Juan Mendez

Méndez + Cortes, SC - Mexico

Fashion Law and E- Integration (Omni channels, Virtual mirrors and use of AI)

How leading fashion brands and retailers are seeking to offer a unique experience to customers by breaking down borders and allow customers to connect with the brand anywhere at any time and blending in the physical and digital worlds. How do IP rights blend in this new trend where customers can become avatars.

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