In the course of their commercial activities, and the dynamics these entail, companies create packaging, color combinations, use slogans and claims related to their products and services, and employ various communication strategies. When these actions directly or indirectly affect a competitor, the latter may resort to legal actions based on intellectual property rights or similar, or they may turn to public or private bodies to obtain a swift ruling on the legality of the competitor’s actions. This is particularly common when slogans or laudatory claims about the product are used, or certain expressions or phrases appear on the packaging. The aim of this panel is to analyze dispute resolution systems in some jurisdictions in the region and Europe, and to explore whether there are common criteria to consider.
