Product design, along with its protection and communication, plays a crucial role in building brand value and reputation. Companies like Apple, Nike, and Tesla have achieved exponential growth thanks to design excellence, to the point where their brands today generate almost unbreakable attraction and loyalty among consumers. This synergy between design and brand, when managed strategically and in a coordinated way, becomes a key pillar to maximizing the company’s value and ensuring its competitiveness in the market.
