Maria Jimena Cobreros

Jimena Cobreros graduated as a lawyer from the Catholic University of Buenos Aires, Argentina and has more than 20 years of experience in advertising law, litigation, mergers and acquisitions and privacy law. Today Jimena works as Senior Director of the Legal Department of Procter & Gamble, focusing on the commercial area, developing distributors in Latin America. Her career has been characterized by close collaboration with the business, advising P&G on initiatives for all of the brands: Pantene, Gillette, H&S, Pampers, Always, Ariel, Tide, Vick and Oral B, fostering a culture of ethical marketing within the organization, always seeking creativesolutions to build the message of  superiority of its brands and with active participation in the different advertising self-regulation organizations in the region, participating in regional forums and meetings. Her extensive experience in the different countries of the region allows her to have a perspective on best practices and emerging trends in the industry.