Presentation of the Impact Study before the National Confederation of Industries (CNI) in Brazil
On February 7, at the São Paulo headquarters of the National Confederation of Industries (CNI), ASIPI and INTA presented the study of the economic impact of brands in 10 Latin American countries: Brazil, Argentina, Chile, Colombia, Costa Rica , Guatemala, Mexico, Panama, Peru and the Dominican Republic.
The presentation to the CNI Business Committee was given by the president of the Academic Committee of ASIPI, Gabriel Leonardos, and the Chief Representative Officer / Latin America of INTA, José Luis Londoño.
The study qualifies the debate in defense of trademarks, especially to suppress piracy and smuggling. A large number of companies and industry associations were present.