Fashion Law

It is a new branch of law that provides specialized knowledge to lawyers who are interested in providing legal advice in the fashion, textile and fashion retail sector to solve the legal problems that this industry has and its regulation in different countries of the region.

The fashion industry has its own characteristics and particularities, for this reason it is necessary to have lawyers with the knowledge on how the sector works nowadays and the main trends that occur in the business in the future.

The purpose of this course is to provide basic knowledge and a legal analysis related to the textile, fashion and fashion retail industry, studying the legal aspects of different topics related to fashion in a transversal way, which allow lawyers to know the sector and provide advice. appropriate legal and grounded to it.

Area(s)

Intellectual Property

Adversiting

Contracts

Coordinators

Lorena Mersán

Cristina Hernandez- Martí Pérez

Objetives

The objectives of the course are:

  1. Establish the background of fashion law, how it was born and its history until its creation, as well as define why there is a need for a new specialization of law and how it is currently practiced.
  2. Explain in a practical way the relationship that intellectual property has with the fashion industry, in all its modalities: trademarks, copyrights, industrial designs, utility models and invention patents.
  3.  Define and develop the main movements of the fashion industry, what is its development, its advantages and disadvantages of each one.
  4.  Establish the relationship between Fashion and Advertising, as well as the elements derived from them. Explain the main differences between Influencers and brand ambassadors, as well as what are the advertising trends to date.
  5.  Define and describe the main contracts used in the fashion sector, as well as explain their most relevant clauses and their application for the benefit of this industry.
  6.  Explain the basic concepts of the blockchain, smart contracts, tokenization and the metaverse and its relationship with the fashion industry.
  7.  Explain the future of fashion law, having craftsmanship and sustainability as pillars on the one hand and technology on the other through the use of gamification and the metaverse.

Platform

Zoom

Language

Español

Ingles
With translation

Investment

Member US$ 100
Non member US$ 300
Non members with partners in ASIPI US$ 150
Student US$ 50
Members of Support Associations Not Available

Support associations

Teaching hours 14
Class duration 2 hrs
Number of modules 7
Period March 1 - April 19 (Wednesday only)
Quotas CLOSED
Schedule Modules 1, 2, 3, 4, 7: from 4 to 6 p.m. Modules 5, 6: from 11 to 1 p.m. (Lima/Quito/Bogotá Time)


Module 1: A bit of fashion history

Emergence of Fashion Law. Why is it necessary?

What is Fashion Law and how is legal advice provided?



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1

Speaker

Susy Bello Knoll
(Argentina)

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1

Speaker

Annalucia Fasson
(Peru)

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Module 2: Fashion Law and its connection with Intellectual Property.

Practical Cases and/or Examples in:

a. Trademarks

b. Copyright

c. Industrial Designs

d. Utility model

e. Patents of Invention



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Speaker

Pamela Echeverría
(Argentina)

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Speaker

Beatriz Ayala
(Venezuela)

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Module 3: Movements of the Fashion Industry

a. Fast Fashion.

b. Ultra-Fast Fashion.

c. Slow Fashion.

d. Upcycling.

e. Sustainable Fashion: greenwashing and international regulation.

f. Practical cases.



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Speaker

Begoña Cancino
(Mexico)

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Speaker

Daniela Moreira
(Ecuador)

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Module 4: Fashion Law and Advertising.

Advertising contracts with models and influencers.

Contract for assignment of use of name and image.

Exclusivity contract.

Advertising trends on diversity and inclusion in the fashion industry.

Fashion Influencers Guide and/or bills in the region.

Brand Ambassadors.

Time: 4 pm to 6 pm (Lima/Bogotá)

This module will be in English but there will be translation into Spanish.



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Speaker

Marlena Jankowska
(Poland)

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Speaker

Olivera Medenica
(United States of America)

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Module 5: The Main Contracts related to Fashion Law

Maquila or custom manufacturing contracts.

Lease and usufruct contract.

Distribution contract and its modalities: exclusive, selective and agency.

Trademark and characteristics license agreement.

Trademark license agreement vs. Franchise: similarities and differences.

Confidentiality agreements

Time: 11 am to 1 pm (Lima/Bogotá)



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Speaker

Enrique Ortega Burgos
(Spain)

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Speaker

Christian Vidal Beros
(Chile)

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Module 6: El Fashion Law y su vinculación con los NFTs y el metaverso

What is Blockchain and its link in the textile and fashion industry?

What is the smart contract?

What is tokenization? Difference between Fungible Tokens and Non-Fungible Tokens.

Non-Fungible Tokens in the fashion industry. Examples.

The Metaverse and its link with the fashion sector. Examples.

Time: 11:00 am to 1:00 pm (Lima/Bogotá)



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Speaker

Carolina Albanese
(Argentina)

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Speaker

Mariano Santos
(Spain)

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Module 7: New trends in Fashion Law

1. Fashion Law as a new specialization of law.

2. Trends:

a. Craft vs. Cultural Appropriation.

b. Gamification & videogames in the fashion industry.

c. Use of Web3 and the metaverse as a marketing alternative.



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Speaker

Karina Calderón
(Guatemala)

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1

Speaker

José Roberto Herrera
(Colombia)

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