Digital Marketing

Internet penetration is growing day after day, the world rate is 68% according to https://www.internetworldstats.com. In Latam it is even higher. Users are increasingly digital and spend more time in front of different screens. All this makes it increasingly relevant to understand the possibilities for doing business offered by the digital world. Thus, it is an imperative for all professionals to appropriate and understand digital marketing to make brands visible, including personal and professional ones.

 

ORGANIZED BY:

ASIPI Asociación Interamericana de la Propiedad Intelectual

IAB Interactive Advertising Bureau - Colombia

Area(s)

Administration of Law Firms Committee

Coordinators

IAB COLOMBIA - Elizabeth Ramirez Correa

Objetives

  • Appropriate to the participant the basic concepts of marketing, as well as the different types of media that make up the ecosystem.
  • Strengthen the personal and professional brand to boost business.
  • Understand good practices in social networks to sell services and the importance of content marketing.
  • Use artificial intelligence tools to achieve greater productivity in everyday life.

Platform

Zoom

Language

Español

Investment

Member US$ 100
Non member Not Available
Non members with partners in ASIPI US$ 150
Student Not Available
Members of Support Associations Not Available

Support associations

Teaching hours 10
Class duration 2 hrs
Number of modules 5
Period September 6 - October 4
Quotas CLOSED
Schedule Wednesday, 4 to 6 pm (Time Quito/Lima/Bogota)


Module 1

Understanding the digital marketing ecosystem

Context and basic concepts
Digital Marketing Ecosystem Media Types
Digital channels



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Speaker

Elizabeth Ramírez Correa
(Colombia)

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Module 2

Highlight your personal brand on social media

The importance of personal branding for every professional
Using digital channels to make the personal brand visible
Good practices in social networks



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Speaker

Carolina Tula Laverde
(Colombia)

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Module 3

Social Selling. LinkedIn as a business tool

What is social selling?
LinkedIn, the inevitable network for all professionals.
Prospecting tools (Sales navigator)
Social selling index



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Speaker

Fernando Basto
(Colombia)

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Module 4

The importance of content marketing in the strategy

What is content marketing?
What are the elements of the strategy?
The close relationship between content and SEO positioning



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Speaker

Juan Carlos Samper
()

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Module 5

Artificial intelligence to increase productivity

The ABC of artificial intelligence.
The GPT Chat prompts. The secret of good questions.
Other AI tools.



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Speaker

Andrés Venegas
()

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