1. Develop a solid understanding of the international legal foundations underpinning GI/AO, providing participants with in-depth knowledge of its legal framework.
2. Train participants in practical business development strategies for GI/AO products, incorporating economic analysis and successful business models.
3. Foster and promote a multidisciplinary approach to comprehensively address the challenges and opportunities associated with GI/AO.
4. Provide participants with practical tools for conflict management and effective dispute resolution related to GI/AO, ensuring a pragmatic approach.
5. Develop specific marketing and branding skills for the effective promotion of GI/AO products, emphasizing authenticity and geographical value in business strategies.
6. Raise awareness among participants about the role of GI/AO in sustainable development, integrating economic, environmental, and social aspects for responsible management.
7. Contribute to the understanding and knowledge of intellectual property tools related to appellations of origin.
These condensed objectives seek to provide participants with comprehensive training that
combines both the legal and practical aspects of GIs/AOs, enabling them to effectively
address challenges and opportunities in this specialized field.