This webinar is aimed at owners and representatives of Latin American companies with sustainable products (bio-products, organic products, recycled or recyclable products, etc.). sustainable products (bio-products, organic products, recycled or recyclable products, fair trade products, among others) that wish to effectively use trademarks as a strategic tool to enter and consolidate as a strategic tool to enter and consolidate in international markets, especially in Europe in order to strengthen their competitiveness and credibility in the eyes of increasingly demanding consumers. credibility in the eyes of increasingly demanding consumers.