Nowadays, it’s inconceivable to devise a marketing strategy without considering an influencer outreach component. Their massive and targeted reach makes them indispensable for maximizing investment in an era of widespread social media consumption and declining audiences in other traditional media such as radio, television, and print. However, this marketing tool presents several challenges, particularly for brands, ranging from reputation issues for both the brand and the influencer to liability for potential harm caused by products to their followers.

Access code: z6bt&PdN