"Trademark on the Internet"
The reality implies a very intense presence of the trademark on the Internet, where the same problems that occur in the offline environment are replicated (forgeries, reputational attacks and use of reputation), only that the casuistry is different and you must act with complementary means. In addition, new phenomena such as RRSS, influencers or fake news, provide new scenarios with singularities that we must address in order to achieve adequate management and protection of brands.
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