Program and sessions

Opening ceremony – Elisabeth Siemsen (President ASIPI – Brazil)

Inaugural Conference– Daren Tang (General Director of WIPO)

Master Conference: “The State of the Legal Industry” – Video
Miguel Zaldívar (Hogan Lovells – USA)

Drafting and negotiation of contracts linked to entertainment law 

Moderator: Aldo Fabrizio Modica – (Bareiro, Modica Abogados – Paraguay)
Speakers:
Martín Moscoso (Consultor – Perú)
Jamie Lieberman (Hashtag Legal – USA)
Pablo Máspero (Máspero Abogados – Argentina)

Presentations and Video

Health law vs. Trademark law. The limitation of a constitutional right in the area of the defense of an alleged public interest 

Moderator: Victor Abente (Abente Stewart Abogados – Paraguay)
Speakers:
Armando Arenas (Olivares & Cía. – México)
Luis Guinard (Guinard & Noriega – Panamá)
Gerardo Flórez (Philippi, Prietocarrizosa, Ferrero, DU & Uría – Colombia)

Presentatios and video

Retail companies and Intellectual Property. The delicate balance between freedom of commerce and infringement of third party rights

Moderator: Laura Sansalvador (Arcor -Argentina)
Speakers:
Diana Arredondo (Amazon – USA)
Guadalupe García Crespo (Mercado Libre – Argentina)
Juan Cichero (Mercado Libre – Argentina)
Fernando Ponce (Cencosud S.A. – Chile)

Presentations

Master Conference: The evolution of a content company: from a traditional model to a streaming model – Video
Diego Lerner (President of  Walt Disney Company Latin America)

Patent law in the era of COVID. Promoting innovation, universal access and limitations based on considerations of public interest

Moderator: Alexander Agudelo (OlarteMoure – Colombia)
Speakers:
Roberto Vargas (Pfizer Inc. – USA)
Caroline Tauk (Jueza Federal De Río De Janeiro – Brazil)
Andrés Rincón (Cavelier Abogados – Colombia)

Presentation and video

Ethics for development

Moderator: Monserrat Alfaro (LegalPrint – Costa Rica)
Speakers:
Marco Matías Alemán (WIPO – Switzerland)
Sergio Amenábar (Estudio Villaseca – Chile)

Presentations and video

The perplexity of Intellectual Property Law in the face of the emergence of artificial intelligence – Video

Moderator: Javier Fernández-Lasquetty (Profesor Del IE Law School, Socio de Elzaburu -Spain)
Speakers:
Aurelio López (Tarruella Martinez, Profesor de la Universidad de Alicante -Spain)
Luz Sánchez García (Profesora de la Universidad de Murcia – Spain)
Manuel Desantes (Profesor de la Universidad de Alicante – Spain)

COVID and the new reality of the Fashion Retail industry, what’s next?– Video

Moderator: Anthony Lupo (Arent Fox LLP – USA)
Speakers:
Eduardo Pérez (Yves Saint Laurent -USA)
Richard Naranjo (Kering – USA)

Corporate initiatives for internal and external diversity

Moderator: Monique Ferrer (Alfaro, Ferrer & Ramírez – Panama)
Speakers:
Peter Eduardo Siemsen (Dannemann Siemsen – Brazil)
Myrtha Hurtado Rivas (Novartis – Switzerland)
Ariela Agosin (Albagli Zaliasnik- Chile)

Presentations and video

The new environment industry sport and rise of the e-sports – Video

Moderator: Wallis Pons (Angeles Pons – Dominican Republic)
Speakers:
Juan Sebastián Cantillo (Huawei – Colombia)
Christopher Chase (Frankfurt Kurnit Klein – USA)
Alberto Guerra (Guerra IP – Brazil)

The best legal marketing tips during COVID-19 and beyond

Moderator: Elyssa Lefevre (Firm Forward – USA)
Speaker: Ross Fishman (Fishman Marketing Inc. – USA)

Presentation and video

Geographical indications, sustainable territorial tool: economic, cultural and environmental aspects

Moderators:
Cecilia Falconi (Falconi Puig Abogados – Ecuador)
Arturo Tello (Osterling Abogados – Peru)
Speakers:
Federico Moncunill (Consejo Regulador IGP Jijona e IGP Turrón De Alicante – Spain)
Florence Rojal (WIPO -Switzerland)
Pablo Pérez Akaki (Universidad Anáhuac  – Mexico)

Presentations and video

Regional IP and Technology offices

Moderators:
Elisabeth Siemsen Do Amaral (Presidente of ASIPI – Brazil)
Luis Henríquez (Secretary of ASIPI – Venezuela)
Speakers:
Claudio Vilar Furtado (President of INPI – Brazil)
William Meredith (WIPO – Switzerland)
Andrea Di Carlo (EUIPO)
Fabiola Varela (Director of Propiedad Intelectual del Registro Nacional – Costa Rica)
Loreto Bresky (INAPI – Chile)

Presentations and video

The rise of the Streaming Industry, the application of Streaming Rights, tools and major cases – Video

Moderator: José Roberto Herrera (Herrera Díaz Abogados – Colombia)
Speakers:
Mark Traphagen (Traphagen Law PLLC – USA)
Gian Marco Asencio (Legal Manager and Compliance Officer at DIRECTV – Perú)

Basic concepts of brand valuation, what should you know? – Video

Moderator: Antonio Villa (Asociado Senior Berkemeyer – Paraguay)
Speaker: Juliana González (Ingenio Avalúos – Colombia)

Data protection, an overview of the rules, regulations, and how to ensure compliance – Video

Moderator: Juanita Acosta (Dentons Cardenas & Cardenas – Colombia)
Speakers:
José Alejandro Bermúdez (Bermúdez Durana Asociados – Colombia)
Rosa María Franco (Axkati Legal, S.C. – Mexico)
Victoria Beckman (Frost Brown Todd LLC – USA)