Is Artificial Intelligence “IN FASHION ” IN FASHION?

Is Artificial Intelligence “IN FASHION ” IN FASHION?

The fashion industry is dynamic, appreciating “the classic” while remaining open and constantly adapting and evolving. Change and innovation are integral to the essence of the fashion world. Technology and in particular, AI, the metaverse and NFTs, play a significant role in transforming this industry; AI-driven tools and algorithms are reshaping the design process, enabling greater predictability regarding styles and trends. Far from being considered “futuristic concepts,” they are a reality that is redefining the landscape of this industry. The “Fashion Tech Industry” manifests itself both in the physical and virtual worlds, with several developments by renowned brands based on AI tools. Likewise, there is a trend in the industry where the digital aspect occupies an important space in the design and launch of new products, utilizing NFT’s and the metaverse as primary channels. The group of speakers will share experiences on how AI is in vogue in fashion, the use of NFT’s and the metaverse as marketing channels for new products, through concrete examples and new business models, and how this evolution impacts the work and relationship of designers and fashion industry groups with consumers.