Marco Matías Aleman

WIPO - Switzerland

Anil Sadarangani

Universidad de los Andes - Chile

María del Pilar Troncoso

Troncoso Leroux - Dominican Republic

From idea to market: Strategies and best practices to drive innovations, ensure their protection through Intellectual Property rights and facilitate their market penetration and monetization.

To offer the businessman or entrepreneur clear and useful information that allows them to improve their knowledge of Intellectual Property, as well as a roadmap with practical information that accompanies them from the conception of an idea to the commercialization of an invention, work or other creation of the intellect. In short, the purpose is to show the user the great potential that Intellectual Property can offer to their SME to make it profitable and sustainable.

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