Marco Matías Aleman
WIPO - Switzerland
Anil Sadarangani
Universidad de los Andes - Chile
María del Pilar Troncoso
Troncoso Leroux - Dominican Republic
04 Dec 2024
10:05 - 11:15
salon: Starbay|dresscode: Business Casual
From idea to market: Strategies and best practices to drive innovations, ensure their protection through Intellectual Property rights and facilitate their market penetration and monetization.
To offer the businessman or entrepreneur clear and useful information that allows them to improve their knowledge of Intellectual Property, as well as a roadmap with practical information that accompanies them from the conception of an idea to the commercialization of an invention, work or other creation of the intellect. In short, the purpose is to show the user the great potential that Intellectual Property can offer to their SME to make it profitable and sustainable.


