This comprehensive course on Geographical Indications and Appellations of Origin (GI/AO), which will be carried out in two parts, aims to equip participants from various disciplines, including lawyers, producers, and authorities, with essential practical and legal knowledge related to these legal figures of industrial property. Through an approach focused on in-depth legal understanding, practical application, and multidisciplinary collaboration, participants will delve into the analysis of successful global experiences, developing practical strategies for the development, promotion, and commercialization of products under GI/AO. Additionally, crucial topics such as conflict management, environmental and social perspectives, and the study of current cases will be addressed, providing concrete tools to solve real-world challenges and foster sustainable development of GI/AO protected products.

This pragmatic approach will not only provide participants with an understanding of legal complexities but also impart knowledge to apply effective strategies in varied contexts. The integration of case studies and collaboration across diverse disciplines will offer participants a comprehensive and applied perspective on the importance and opportunities associated with GI/DO.

Geographical Indications, appellations of origin, collective trademarks, certification trademarks, country branding, and guaranteed traditi

Luis Alonso Garcia Muñoz Nájar

Edwin Urquidi

Mónica Germany

Course Objectives:

1. Develop a solid understanding of the international legal foundations underpinning GI/AO, providing participants with in-depth knowledge of its legal framework.
2. Train participants in practical business development strategies for GI/AO products, incorporating economic analysis and successful business models.
3. Foster and promote a multidisciplinary approach to comprehensively address the challenges and opportunities associated with GI/AO.
4. Provide participants with practical tools for conflict management and effective dispute resolution related to GI/AO, ensuring a pragmatic approach.
5. Develop specific marketing and branding skills for the effective promotion of GI/AO products, emphasizing authenticity and geographical value in business strategies.
6. Raise awareness among participants about the role of GI/AO in sustainable development, integrating economic, environmental, and social aspects for responsible management.

These condensed objectives seek to provide participants with comprehensive training that combines both the legal and practical aspects of GIs/AOs, enabling them to effectively address challenges and opportunities in this specialized field.

Group or Individual Practical Assignment to be carried out in the final module of the second part of the course.