Geographical Indications and Appellations of Origen - First part

This comprehensive course on Geographical Indications and Appellations of Origin (GI/AO), which will be carried out in two parts, aims to equip participants from various disciplines, including lawyers, producers, and authorities, with essential practical and legal knowledge related to these legal figures of industrial property. Through an approach focused on in-depth legal understanding, practical application, and multidisciplinary collaboration, participants will delve into the analysis of successful global experiences, developing practical strategies for the development, promotion, and commercialization of products under GI/AO. Additionally, crucial topics such as conflict management, environmental and social perspectives, and the study of current cases will be addressed, providing concrete tools to solve real-world challenges and foster sustainable development of GI/AO protected products.

This pragmatic approach will not only provide participants with an understanding of legal complexities but also impart knowledge to apply effective strategies in varied contexts. The integration of case studies and collaboration across diverse disciplines will offer participants a comprehensive and applied perspective on the importance and opportunities associated with GI/DO.

Area(s)

Geographical Indications, appellations of origin, collective trademarks, certification trademarks, country branding, and guaranteed traditi

Coordinators

Luis Alonso Garcia Muñoz Nájar

Edwin Urquidi

Mónica Germany

Objetives

Course Objectives:

1. Develop a solid understanding of the international legal foundations underpinning GI/AO, providing participants with in-depth knowledge of its legal framework.
2. Train participants in practical business development strategies for GI/AO products, incorporating economic analysis and successful business models.
3. Foster and promote a multidisciplinary approach to comprehensively address the challenges and opportunities associated with GI/AO.
4. Provide participants with practical tools for conflict management and effective dispute resolution related to GI/AO, ensuring a pragmatic approach.
5. Develop specific marketing and branding skills for the effective promotion of GI/AO products, emphasizing authenticity and geographical value in business strategies.
6. Raise awareness among participants about the role of GI/AO in sustainable development, integrating economic, environmental, and social aspects for responsible management.

These condensed objectives seek to provide participants with comprehensive training that combines both the legal and practical aspects of GIs/AOs, enabling them to effectively address challenges and opportunities in this specialized field.

Evaluation System

Group or Individual Practical Assignment to be carried out in the final module of the second part of the course.

Platform

Zoom

Language

Español

Ingles
With translation
Portugues
With translation

Investment

Member US$ 100
Non member US$ 400
Non members with partners in ASIPI US$ 200
Student US$ 50
Members of Support Associations US$ 200

Support associations

Teaching hours 16
Class duration 2 hrs
Number of modules 8
Period March 7 to May 2 (March 28th, no classes due to Easter Week)
Quotas AVAILABLE
Schedule Thursday from 2 pm to 4 pm (Bogotá/Quito/Lima time)


Module 1

Introduction to Geographical Indications and Appellations of Origin

  • Definition of GI/AO.
  • Importance of geographical protection.
  • History and evolution of GI/AO.



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Speaker

Mauricio Jalife
(Mexico)

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1

Speaker

Jorge Chávarro
(Colombia)

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Module 2

International Legal Framework

  • International agreements related to GIs/AOs.
  • The World Trade Organization (WTO) and the TRIPS Agreements.
  • Lisbon Agreement, Geneva Act, and other regional agreements.
  • Challenges and perspectives for the harmonization of regulations.



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Speaker

Maximiliano Santa Cruz
(Chile)

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Speaker

Luis Alonso García
(Peru)

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Module 3

Legal Aspects of GIs/AOs

  • Mechanisms for the protection of GIs/AOs.
  • Recognition and Ownership.
  • Critical evaluation of registration procedures.
  • Case studies of GIs/AOs.


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Speaker

Mario Pomares
(Spain)

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Speaker

Jose Luis Londoño
(Colombia)

Module 4

Other sui generis figures

  • Country Brand
  • Guaranteed Traditional Specialties
  • Collective Marks
  • Certification or Guarantee Marks


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Speaker

Manuela Mendigutia
(Spain)

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Speaker

Ray Meloni
(Peru)

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Module 5

Economic Benefits of GIs/AOs

  • Economic Impact of GIs/AOs on territories.
  • Added Value to Products.
  • Promotion of Tourism and Local Development.


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Speaker

Antonio Montecinos
(Mexico)

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1

Speaker

Emilio García
(Colombia)

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Module 6

Agricultural and Food Products

  • GIs/AOs in agricultural and food products.
  • Case Studies (wine, cheese, olive oil, etc.).
  • Production and quality standards. Specific regulations for food products.
  • Sustainable production and traditional agricultural practices.


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Speaker

Andrea Zappalaglio
(United Kingdom)

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Module 7

Artisanal and Non-Food Products

  • GIs/AOs in artisanal products (carpets, ceramics, etc.).
  • How to protect non-food products.
  • Specific challenges.


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Speaker

Audrey Aubard

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Speaker

Alexander Parra
(Colombia)

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Module 8

Brands and Labeling, and Promotion of Authenticity and Quality

  • Regulation of GI/AO Labeling.
  • Marketing of products with GI/AO.
  • Combating counterfeiting.
  • More specific standards of quality and authenticity.
  • Advanced tracking and traceability technologies.
  • Collaboration with research and development institutions.


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Speaker

Aitor Pomares
(Spain)

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