Influenciadores y su regulación en Iberoamérica

Influenciadores y su regulación en Iberoamérica

Influenciadores y su regulación en Iberoamérica

 

The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content generators. The reader will find a treatment of these problems from different jurisdictions, thus offering an overview of the current treatment and the regulatory opportunities for the future.



Attached Files

Influenciadores-en-Iberoamerica.pdf

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