ASIPI Writes, Period 2018 - 2021
Influenciadores y su regulación en Iberoamérica
Information
Type
Cuestionario
Version
1
File Size
988.72 KB
Published Date
18/10/2022
Period
2018 - 2021
Categoría
ASIPI Writes,Period 2018 - 2021
Authors
Comité de Entretenimiento
Attached Files:
Influenciadores-en-Iberoamerica.pdf
Influenciadores y su regulación en Iberoamérica
The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content generators. The reader will find a treatment of these problems from different jurisdictions, thus offering an overview of the current treatment and the regulatory opportunities for the future.
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