A broader, stricter, and more specific regulation aimed at content creators or influencers is essential, especially in relation to liability, limitations, and unfair competition. This is in order to avoid damage to consumers, businessmen, and competitors, who are harmed by recommendations that lead to error or that may be misleading. This is essential, especially for massive and global events with official sponsors, whose advertising and marketing interests may be highly valued through the activity of a sports influencer.
Attached Files
Articulo-sobre-influencers-deportivos-CR-AR-v.-final-rev-jbm3.pdf
