The objective of this webinar (June 25) was to publicize the measures and technologies applied by e-commerce platforms and specialized surveillance services to fight and guarantee the origin of products offered on online platforms.
We had the participation of Amazon (Diana Arredondo, Josefina Arias), Mercado Libre (Guadalupe Garcia Crespo, Juan Cichero), Smart Protection (Carlos Sanz) and Estela Mariel De Luca (React Latinamerica) as moderator.
In conclusion, we have that e-commerce platforms have tools for the protection of trademark and other IP rights. They have also established cooperation with rights holders, associations and public bodies, with a view to increasing transparency and facilitating data exchange.
For their part, surveillance service providers offer monitoring systems for all channels that can host or promote infringements, plus analysis of the different cybercrime techniques that have been observed and perfected over time.
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