As digital transformation continues to redefine intellectual property systems worldwide, artificial intelligence (AI) is beginning to play a key role in trademark examination processes. This conference will explore the gradual transition of various trademark offices toward AI-assisted models, with a special focus on the pilot programs implemented by the United States Patent and Trademark Office (USPTO) and the pioneering initiative of INAPI Chile, which since 2021 has been using machine learning tools to support tasks such as similarity searches and automatic classification.
The panel will address the progress and challenges associated with using AI to support—without replacing—the human judgment of trademark examiners. In the case of the USPTO, the discussion will cover its experimental semantic search tools used to issue refusals based on likelihood of confusion under Section 2(d) of the Lanham Act, as well as its broader digital transformation strategy under the TMNG program. In Latin America, the panel will review INAPI Chile’s role as a regional leader in the practical application of AI in trademark examination, along with the exploratory plans of offices such as INPI Brazil and SIC Colombia.
The panel will also include the perspective of a practicing attorney to address the expectations and challenges involved in the implementation of AI tools by intellectual property practitioners.
The panel will address the progress and challenges associated with using AI to support—without replacing—the human judgment of trademark examiners. In the case of the USPTO, the discussion will cover its experimental semantic search tools used to issue refusals based on likelihood of confusion under Section 2(d) of the Lanham Act, as well as its broader digital transformation strategy under the TMNG program. In Latin America, the panel will review INAPI Chile’s role as a regional leader in the practical application of AI in trademark examination, along with the exploratory plans of offices such as INPI Brazil and SIC Colombia.
The panel will also include the perspective of a practicing attorney to address the expectations and challenges involved in the implementation of AI tools by intellectual property practitioners.
