Juan Cichero

Since August 2022, Juan Cichero has served as Brand Protection Manager for Latin America at EPSON, where he leads the company’s anti-counterfeiting initiatives across the region. Prior to joining EPSON, Juan worked at Mercado Libre—the largest e-commerce platform in Latin America—as Head of Brand Protection for nearly three years. He also held the position of Manager of Illicit Trade Prevention for Latin America & Canada at Philip Morris International (PMI). Earlier in his career, he spent more than 10 years at NIKE as Brand Protection Manager for the Southern Cone (Argentina, Chile, Uruguay, and Paraguay). Juan holds a Law degree from the Catholic University of Argentina (UCA) and is a certified IP Agent in Argentina.