Management consultant in Strategy and Communication, with more than 40 years working in Latin America specialized in: Brand Management, People Management, Risk Management and Management of social expectations. His firm has been recognized by CIBECOM / DIRCOM in Madrid for “Best Ibero-American Communication Strategy 2019”; by Silver Stevie Winner, with the “Maverick of the Year” in Vienna 2019 and by Homes Report as the “Agency of the Year 2019 Latin America ”. He is a counselor at multilaterals, a professor at business schools in Latin America, a member of the Scientific Committee of Corporate Excellence in Madrid (an international think tank specialized in reputation and the management of intangibles). Prestigious national and international lecturer on topics such as: Strategic Communication, Corporate Social Responsibility, Corporate Governance and Business Reputation, among others. Guest commentator for the CNN en Español channel and host of TV Shows in Venezuela and Mexico. He writes for regional media such as Forbes Magazine and has published the books: Image Engineering; The Reengineering of Thought; Organization and Culture, Corporate Identity; The Power of Strategic Communication, Reflections of a Corporate Evangelizer; Three visions of ethics and social responsibility in the company of the XXI century. In Spain he presented, together with his co-authors, the books: Communication Management in Organizations (Corporate Governance, the Revolution of Transparency and Spokesperson); DirCom, Complexity Strategist: New Paradigms for the Management of Communication and From Corporate Social Responsibility to the Socially Responsible Company. In Peru: Challenges of Social Communication in Public Management.