Joana de Mattos Siqueira

Montaury Pimenta Machado & Vieira de Mello - Brazil

Joana de Mattos Siqueira

Montaury Pimenta Machado & Vieira de Mello - Brazil

Curriculum Vitae

Joana de Mattos Siqueira is partner and part of Montaury Pimenta, Machado & Vieira de Mello´s trademarks team. With more than 20 years of experience working as an attorney in Intellectual Property, her practice involves all procedures for registration of trademarks before the INPI, including opposition and other administrative petitions, as well as strategic analysis for complex trademark issues, with the aim of avoiding litigation, where possible.

Joana is responsible for the management of trademark portfolios for major international companies and actively participates in worldwide organizations such as INTA, ASIPI and ECTA. She is currently the chairwoman of the ASIPI (Inter-American Association of Industrial Property) Trademark Commission and member of the INTA´s Brands for a Better Society Committee in the Corporate Social Responsibility (CSR) section. She is one of the chairs of ABPI (Brazilian Association of Intellectual Property)´s Diversity and Inclusion committee, a member of the IPO (Intellectual property owners association) D&I committee in the US and a member of the Intellectual Property Task Force at AMCHAM Brasil (American Chamber of Commerce in Brazil). Furthermore, Joana serves on Montaury Pimenta’s Executive Committee and is also leading the firm’s Diversity and Inclusion´s Committee and the mentorship program called “Incluir Direito” in partnership with CESA (Law Firms´ research center).

She is member of WIPLA (Women´s Intellectual Property Lawyers Association), has been nominated among the most influential women in IP by the publication World IP Review 2020 and participates in various “IP Women events” such as MIP INTERNATIONAL WOMEN’S LEADERSHIP FORUM.

All sessions by Joana de Mattos Siqueira

Workshop 2: Figure and scope of secondary meaning or acquired distinctiveness

Tuesday, Nov 30 2021
11:40 - 13:00 (GMT-4) / REP. DOM
Room Flamboyan