INFLUENCERS MARKETING – HOT TOPICS

Melissa L. Steinman

Venable LLP - United States

Eva Toledo

Padima - Spain

Martín Pittaluga

Pittaluga Abogados - Uruguay

INFLUENCERS MARKETING – HOT TOPICS

Influencers marketing has become a hot topic in the age of social media; more than 50% of marketers consider this as a means to connect with consumers and a means to generate brand-created content aside from traditional ads.  At just a “click”, influencers may reach millions of consumers; however, potential legal pitfalls arise under this means of advertisement or endorsement.  Who controls the content? What needs to be disclosed? Is the influencer “independent”?   Let’s follow our “influential” panelists discussion on thorny issues that come with influencers marketing and discuss on new trends in “influencers” legal contracts (i.e. exclusivity, content, licenses, term, morality clauses), and review different regulation systems, one in which norms and guidelines have been set in place and others in which there is, if any, a very murky legal landscape.

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