LICENSES IN THE DIGITAL WORLD

Octavio Saldaña

America Movil - Mexico

David Greenspan

Santa Clara University School of Law - United States

Morena Zavaleta

Arias - El Salvador

LICENSES IN THE DIGITAL WORLD

The digital environment provides for new business models. New platforms, new reaches, new ways to approach audiovisual and other content; collaborative creativity; media users becoming creators, producers and even distributors of content. IP legal service providers have to address challenges and requirements in a ever changing environment. For instance, mobile telephone companies, have diverted from the core telephone communication business to become ISPs and content providers. The Videogames industry continues to grow almost exponentially and has to use far most content than ever to create realism. What’s in common to these businesses: “Licensing”, for sure. New licensing practices emerge in this expanding technological environment and demand more rights’ clearance and versatility and rapid response from IP attorneys. Join licensing experts from the mobile content platforms and the video game segments and walk through practical examples of the work that takes place in such areas in order to set up the “products/services” that reach the market.

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