Maca Rotter

Maria del Carmen Rotter Alday, better known as “Maca” graduated with Honorable Mention in International Relations from ITESM-CCM in 1998, to date she has completed continuous studies of specialization and Management at the Instituto de Empresa in Madrid, Spain and Harvard Business School in Boston, Massachusetts.

Since 2000 and until 2017 she served as General Director of the Televisa Consumer Products Area being in charge of the development of 360 strategies for the Group’s brands as well as their protection and marketing in promotions, consumer products and video games worldwide. Her portfolio includes “El Chavo del Ocho” and “El Chapulin Colorado” where she was in charge of the production and responsible for the launching of the animated series of these characters for more than 200 episodes in approximately 10 years.

After 20+ years building, in 2017 she embarks with her own business LA PANADERIA LICENSING & MARKETING venturing as an entrepreneur, diversifying her knowledge in 2019 with the creation of ARENA ESPORTS GG developing and supporting the growth of national talent in esports and gaming as one of the new branches of cutting edge entertainment and a great opportunity for brands to connect with audiences, Arena was acquired in its majority by ESPMX Latam, the first investment fund dedicated to developing the ecosystem in the Spanish-speaking region, so that today Maca is part of the decision making process of the fund’s strategy.

She has been named within the 100 most influential women in business in Mexico for 9 consecutive years by Expansión Magazine, being one of the 8 women who have achieved this rank in Grupo Televisa, recognized as “Women to Watch” 1st edition in 2015 same year in which she published her first book: “Los Diez Mandamientos del Licensing” the only document on the subject in Spanish published in the world, whose second edition was printed in 2017 endorsed by Licensing International of which she was President in its Mexico chapter from 2014 to 2016, (Licensing International Merchandisers Association), association in which she held a seat on the Board of Directors representing Latin America from 2014 to 2018. She has been a juror in the EFFIE Latin America awards by Ad Age in 2019 and recognized as one of the 20 most influential women globally by LICENSE magazine! In 2018. TEDx Speaker in 2018 and 2020. Recurring speaker in Forbes, Expansión and with multiple participations with IMPI and WIPO in Mexico, Germany, Korea, Hong Kong and the United States.