On April 26, at the headquarters of the Paraguayan American Chamber of Commerce, the Seminar was held in commemoration of World Intellectual Property Day. Once again organized jointly by the Interamerican Association of Intellectual Property (ASIPI), the Paraguayan group of AIPPI and the Paraguayan Association of Intellectual Property Agents (APAPI). The event had a participation of approximately 90 people, among them professional lawyers, fiscal agents and officials of the Judicial Power.

The topics discussed were:

1) ECONOMIC IMPACT OF BRANDS IN LATIN AMERICA (TRADEMARK IMPACT STUDY) sponsored by ASIPI / INTA presented by Abog. Juan Berton Moreno from the Berton Moreno + Ojam studio and a member of the group that developed the study.
2) ARTIFICES OF CHANGE: “Women in innovation and creativity” presented by;
– Dr. Antonieta Rojas de Arias, Technical Director of CEDIC and President of the Scientific Society of Paraguay. Who shared our experience as a researcher and scientist.
– Lic. Gabriela Sabaté, Executive Producer of film and TV, and Director of SABATE FILMS. Who in turn told us, with much audiovisual material, the process of growth and expansion of Paraguayan cinema.

The event lasted approximately 2 hours, there was a lot of participation from the audience that was extremely interested in both topics, and a wide space of questions and answers was generated that enriched even more the treated topics.

The event had a wide promotion in the media and coverage:

https://www.lanacion.com.py/negocios_edicion_impresa/2018/04/25/analizaran-estudio-sobre-impacto-de-marcas-registradas/

https://www.abc.com.py/nacionales/analizaran-el-impacto-de-una-marca-registrada-1696599.html