In this webinar held on June 12, the conclusions of the study of the impact of trademarks on the economy of countries in Latin America were presented, and at the same time the possible impacts of the global crisis due to the pandemic generated by Covid-19 on these conclusions and possible future economic scenarios were evaluated with special focus on companies and their trademarks.
Speakers were Marcela Cristini and Guillermo Bermudez, both FIEL senior economists and ASIPI Treasurer Matías Noetinger, who was the moderator.
Speaker Marcela Cristini referred in detail to the results of the aforementioned impact study, highlighting the strengths and weaknesses of the region in economic matters, and how the economic matrix of each country had specific effects on the impact of trademarks and other intellectual property assets in the economy. The differences between Latin America and other countries and regions such as the United States, Europe and even Asia were also analyzed. The speaker also referred to the data they were receiving on the impact of the global crisis caused by the pandemic and which economies seemed to be the most affected.
You can access the recording here.
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